The Association of Kenya Insurers plays an important role in developing the Insurance industry in Kenya. AKI has a critical role of educating Kenyans on the importance of insurance. It is for this reason that the Association has over the last four years developed public awareness campaigns targeting all Kenyans. The Association carries out education campaigns to facilitate change in attitude towards insurance.

The Association has developed education materials on insurance. These materials include brochures on life insurance, general insurance, simplified personal insurance handbook and a guide for SMEs on insurance.

Other important avenues for public education campaigns include programs on radio covering life and general insurance. Other methods that we have effectively used in educating the public include cosponsoring conferences, attending public meetings and maintaining interactive web sites.

The need to educate the public on the importance of taking insurance has made the Association adopt a multi-faceted communications approach incorporating public education campaign, Open Day forums and participation at trade shows and other exhibitions.