The Secretariat run two Life Insurance Public Education Campaigns in the year 2011. The English campaign run in March to June 2011 on Classic radio, while the Kiswahili campaign run in October to December 2011on Radio Citizen. The campaigns were successful and very positive comments were received from the industry and the public.
The campaign covered the following areas:
• Benefits of Life insurance
• Investment products
• Last expense products
• Loan protection products
• Personal pension plan
• Education policies
