Executive Summary
The Association of Kenya Insurers (AKI) sought to carry out a targeted survey to understand the uninsured market unique needs and establish the best way in which this market could be covered by insurance. The Association was concerned with low market penetration of insurance in Kenya and the poor public perception of insurance by the general public.
The research will guide in the proper development of strategies in order to improve the penetration of insurance in Kenya from the current 2.5% of the GDP. The survey sought to: Cick
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