The Association of Kenya Insurers successfully organised an Insurers Open Day on Friday 14th and Saturday 15th August 2009 at KICC grounds. The Theme of the event was "Insure today-Secure the Future". The exhibition attracted 34 exhibitors i.e. 24 Insurance Companies and 10 other organisations.
This was the third event to be organised by the Association where providers of Insurance products and services met face to face with the public in an open forum. The objective of the Open Day was to serve as a channel of communication between the public and insurers. The event sought to demystify insurance, educate the public on the role of insurance in not only protecting their various investments against risks but also securing the future of their loved ones.
The exhibition was officially opened by Mr Stephen Wandera, Deputy Chairman of AKI and CEO of British American Insurance Company. The event was also graced by Chief Executives of insurance companies, reinsurance companies and other distinguished guests.
PARTICIPATING COMPANIES
The following companies exhibited their products and services, at the Open Day:
- Association of Kenya Insurers
- Insurance Regulatory Authority
- Madison Insurance
- British American Insurance
- Kenindia Assurance
- U A P
- Real Insurance
- Heritage Insurance
- Fidelity Shield
- Cannon Assurance
- I.C.E.A
- Cooperative Insurance
- First Assurance
- Pan Africa Insurance
- Pioneer Assurance
- Monarch Insurance
- Old Mutual
- AMACO
- Lion of Kenya Insurance
- Jubilee Insurance
- APA Insurance
- C F C Life Insurance Company
- Kenya Orient
- Geminia Assurance
- Kenyan Alliance
- AIG Insurance Company
- Metropolitan Life
- Alexander Forbes
- AA of Kenya
- Association of Insurance Brokers in Kenya(AIBK)
- Kenya Re
- National Hospital Insurance Fund (NHIF)
- College of Insurance
- Kenya Revenue Authority
Attendance
The overall attendance was approximately 1650 with the highest attendance recorded on the first day.
Event Publicity
The event was publicised through the following medium:
- Street banners at six strategic locations within the City
- Radio messages through Easy FM, Classic FM and Capital FM
- Outside broadcast and activation through Capital FM
- TV adverts through NTV and KTN
- Newspaper adverts through Nation and Standard Newspapers
- Road Shows
Conclusion
This years' event was better organised and promoted in comparison to the previous years. AKI strives to keep improving the event in the years to come in line with the feedback received from exhibitors.
